Guerrilla Marketing: Whopper Freakout

Have you ever lost something dear to you? Imagine if that would happen to an entire nation.

Burger King, while having as nasty grub as other fast food joints, has at least long been open to tasty experimental marketing. The Whopper Freakout video is guerrilla marketing at its best.

The film tells the tale of hungry, hard-working American citizens arriving at their trusty restaurant only to find that their favourite burger – The Whopper – has been discontinued. For ever. The staff don’t know why (rumours say that it was “too popular”), but soon starts to offer food from McDonald’s or Wendy’s instead. But which right-thinking non-terrorist American would accept inferior products?

Note how the entire site is constructed to go viral: catchy name and domain, easy embedding (that can be done without even going to the site), pop-doc style á la Michael Moore for drama… I can practically hear the buzz! I wish I knew who produced it all.